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Strategic alliances are
Evaluation
The systematic assessment of the merit, value, or significance of an object, project, or program, based on criteria and standards.
Cognitive Dissonance
The mental discomfort experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.
Inconsistent Behavior
Actions or responses that vary significantly over time or across situations, lacking predictability.
Attitudes
A settled way of thinking or feeling about something or someone, typically reflected in a person's behavior or expressed viewpoints.
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