A Broad Differentiation Strategy Works Best in Situations Where

question 25

Multiple Choice

A broad differentiation strategy works best in situations where:

• A) technological change is slow-paced and new or improved products are infrequent.
• B) buyer needs and uses of the product are very similar.
• C) buyers incur low costs in switching their purchases to rival brands.
• D) buyers have a low degree of bargaining power and purchase the product frequently.
• E) technological change is fast-paced and competition revolves around rapidly evolving product features.

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