Whether a Broad Differentiation Strategy Ends Up Enhancing a Company's

question 109

Multiple Choice

Whether a broad differentiation strategy ends up enhancing a company's profitability depends mainly on whether

• A)many buyers view the product's differentiating features as having value.
• B)most buyers have similar needs and use the product in the same ways.
• C)most buyers accept the customer value proposition as unique and the product can produce sufficient unit sales to cover the costs of achieving the differentiation.
• D)buyer switching costs are low and customer loyalty to any one brand is low.
• E)buyers are prone to shop the market for sellers offering the best price.

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Executive Branch

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The branch of government responsible for interpreting the law and administering justice through courts and other judicial institutions.