Achieving a Differentiation-Based Competitive Advantage Does NOT Involve

question 90

Multiple Choice

Achieving a differentiation-based competitive advantage does NOT involve

• A) incorporating product attributes and user features that lower a buyer's overall cost of using the product.
• B) incorporating features that raise the performance a buyer gets from using the product.
• C) incorporating features that enhance buyer satisfaction in noneconomic or intangible ways.
• D) delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
• E) appealing to buyers on the basis of attributes that rivals are emphasizing.