A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 111

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

• A)buyer brand loyalty is low.
• B)few rival firms are following a similar differentiation approach.
• C)new and improved products are introduced only infrequently.
• D)most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
• E)perceived value of a product is not of great importance.

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Definitions:

Complexity-Related

Pertaining to factors or costs associated with the complexity of producing a product or service, including design, customization, and process intricacies.

Size-Related

Anything pertaining to or dependent on the size or scale of an object, situation, or entity.

Order-Related

Costs or activities that are directly associated with specific orders or batches of product rather than general business operations.

Raw Ingredients

Basic and unprocessed materials used as inputs in the production of goods, particularly in food manufacturing or chemical processes.