Which of the Following Is NOT an Option for Remedying

question 9

Multiple Choice

Which of the following is NOT an option for remedying a cost disadvantage associated with activities performed by forward channel allies (wholesale distributors and retail dealers) ?

• A) Changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet)or perhaps integrating forward into company-owned retail outlets
• B) Enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain
• C) Pressuring distributors/dealers and other forward-channel allies to reduce their costs and markups
• D) Insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers,those performed in-house,and those performed by distributors/dealers
• E) Collaborating with forward channel allies to identify win-win opportunities to reduce costs

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