In a Weighted Competitive Strength Analysis,each Strength Measure Is Assigned

question 6

Multiple Choice

In a weighted competitive strength analysis,each strength measure is assigned a weight based on:

• A) its percentage share of total industry revenues.
• B) B).its percentage share of total industry losses.
• C) its perceived importance in determining a company's competitive success in the marketplace.
• D) its percentage share of total industry profits.
• E) what it takes to provide better analytical balance between the companies with high ratings and the companies with low ratings and thus get the sum of the weights to add up to 1.0.

---

Definitions:

Consumer-Product Cycle

The stages through which a product goes from development and introduction to the market, growth, maturity, and eventual decline.

Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand, product, or service.

Hierarchy of Effects

A model describing the process by which an individual becomes aware of, develops feelings about, and finally takes action (like making a purchase) regarding a new product or service.

Interest

A charge for borrowing money, typically a percentage of the amount owed; or, alternatively, attention or concern towards a particular subject or activity.