Strategic Group Mapping Is a Visual Technique for Displaying

question 76

Multiple Choice

Strategic group mapping is a visual technique for displaying

• A)how many rivals are pursuing each type of strategy.
• B)which companies have the biggest market share and who the industry leader really is.
• C)the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors.
• D)which companies have the highest degrees of brand loyalty.
• E)which companies have failing business models.

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Definitions:

Eye

An organ of vision that detects light and converts it into electro-chemical impulses in neurons.

Circular Opening

An opening or hole that is round in shape.

Iris

The colored part of the eye that controls the diameter and size of the pupil, thus regulating the amount of light that enters the eye.

Pupil

The opening in the center of the iris of the eye that adjusts size to control the amount of light reaching the retina.