Ali Is a Business Unit Head of a Soap Manufacturing

question 55

Essay

Ali is a business unit head of a soap manufacturing company. Explain the strategy he could use to strengthen his market position and build a competitive advantage over his rivals. Differentiate between his strategy and a corporate strategy.

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Definitions:

Areas for Improvement

Specific aspects or fields where an individual, team, or organization can enhance performance, efficiency, or quality.

Telemarketing

The use of telephone calls to market, sell products or services, or conduct surveys directly to consumers.

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.