A Winning Strategy Is One That

question 58

Multiple Choice

A winning strategy is one that

• A)builds strategic fit, is socially responsible, and maximizes shareholder wealth.
• B)is highly profitable and boosts the company's market share.
• C)fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance.
• D)results in a company becoming the dominant industry leader.
• E)can pass the ethical standards test, the strategic intent test, and the profitability test.

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Definitions:

Segment Representation

The act of depicting or representing specific subgroups or segments within a broader market or population.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount that they actually do pay.

Market Entry

The process by which a firm enters into a new market to compete and offer goods or services.

Price Falls

A decrease in the monetary value or market price of goods, services, or assets.