The Added Value That a Certain Brand Name Gives to a Product

question 135

Multiple Choice

The added value that a certain brand name gives to a product in the marketplace is called _____.

• A) brand identity
• B) brand relevance
• C) brand recognition
• D) brand equity

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Definitions:

The Plague

A contagious bacterial disease characterized by fever and delirium, typically with the formation of buboes and sometimes infection of the lungs.

Devastating Catastrophe

An event causing great and often sudden damage or suffering; a disaster of massive scale.

Holistic Practitioners

Healthcare providers who treat patients by considering the complete physical, mental, social, and spiritual aspects of their wellbeing.

Scientific Medicine

involves the application of scientific methods and principles to the prevention, diagnosis, and treatment of diseases.