The Term Cannibalization Refers to The

question 218

Multiple Choice

The term cannibalization refers to the:

• A)difference in expected and actual outcome from the implementation of a market penetration strategy.
• B)shrinking of a firm's market share due to competition from rivals.
• C)decline in the brand loyalty for a product due to changing economic conditions.
• D)decline in the sales of an existing product due to competition from a new product by the same manufacturer.

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Definitions:

Word Picture

Short statement or story that illustrates or describes an emotion; word pictures often use a simile (a comparison using the word like or as) to clarify an image.

Onomatopoetic Image

A visual representation that mimics the sound of the object or action it depicts, invoking auditory associations.

Restricted Code

Set of words that have particular meaning to a person, group, or culture.

Seek Revenge

The act of wanting to retalinate or cause harm in response to a real or perceived wrong.