A Company Introduced a New Low Calorie Version of One

question 32

Multiple Choice

A company introduced a new low calorie version of one of its popular cold drinks.As a result,the sales of the original cold drink started decreasing because consumers preferred its low calorie version.This situation is known as:

• A)product encroachment.
• B)product centralization.
• C)cannibalization.
• D)polarization.

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Definitions:

Retroactive Interference

A phenomenon where newly acquired information interferes with the retention of previously learned information.

Blocking

A phenomenon in learning where an established cue for a particular response prevents the acquisition of the same response to a new cue.

Absentmindedness

A state of forgetfulness or being easily distracted, often resulting from inattention or lack of focus.

Tip-of-the-tongue Phenomenon

A temporary inability to retrieve a word from memory, coupled with partial recall and the feeling that retrieval is imminent.