Which of the Following Is Most Likely to Be True

question 42

Multiple Choice

Which of the following is most likely to be true of consumer innovators?

• A)They are unlikely to display brand loyalty toward products.
• B)As compared to later adopters, they rely less on impersonal information sources.
• C)They often act as opinion leaders from whom others seek advice.
• D)They are less mobile, and do not prefer changing jobs often.

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Definitions:

Horizontal Analysis

Horizontal analysis is a financial analysis technique that compares line items in financial statements over a series of periods to identify trends and growth patterns.

Base Year

A reference point in time used for comparison purposes when analyzing economic or financial data.

Vertical Analysis

A method of financial statement analysis in which each entry for a given year is represented as a proportion of a total value.

Total Assets

The sum of all resources owned by a company, valued in monetary terms, including both current and non-current assets.