Which of the Following Is a Method for Subjecting a Product

question 237

Multiple Choice

Which of the following is a method for subjecting a product idea to additional study before actual development by involving consumers through focus groups,surveys,in-store polling,and similar strategies?

• A)Line extension
• B)Brainstorming
• C)Sample distribution
• D)Concept testing

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Definitions:

Experimenter Bias

In experimental design, the problem of some kind of bias in an experimental group because of the way the researcher, knowingly or unknowingly, has selected its members.

Internal Validity

The degree to which the results of a study can be attributed to the experimental treatments or interventions rather than other factors.

Spurious Relationship

An apparent relationship between two variables that is actually caused by a third variable.

Variables

Elements, features, or factors that are likely to vary or change within the context of a scientific study or experiment.