Match Each Item with the Correct Statement Below

question 191

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ consists of words or numbers that can be spoken,and identifies and distinguishes a firm's offerings from those of its competitors.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Dense Connective Tissue

A type of tissue that may be irregular, as in the dermis of the skin, or regular, as in tendons.

Collagen Fibers

Strong, flexible protein fibers that form the supportive framework of connective tissues in the body, including skin, bone, and cartilage.

Semifluid Matrix

A viscous, semi-liquid substance found within various biological systems, such as the cytoplasm of a cell, providing a medium for cellular processes.

Dermis

The layer of dense connective tissue beneath the epidermis in the skin of vertebrates.