An Umbrella Brand

question 15

Multiple Choice

An umbrella brand

• A)is a generalized resource that can be leveraged in unrelated diversification.
• B)is a brand name that can steer a narrow assortment of business types.
• C)represents a public disclosure spotlighting the corporate image.
• D)represents an overall corporate marker covering its overriding image of sustainability and responsibility.
• E)is a specialized resource designed to influence profit growth.

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Definitions:

Mental Efficiency

The effectiveness with which an individual can perform cognitive tasks, including problem-solving, memory, and reasoning.

Conformity Pressures

The pressure applied by a group that motivates individuals to modify their attitudes, values, or actions to conform with the norms of the group.

Polarization Theory

A theory suggesting that groups tend to make decisions that are more extreme than the initial inclination of its members.

Risky Shift Theory

suggests that people in groups tend to make riskier decisions compared to when making decisions alone due to diffused responsibility.