A "Think Local,act Local" Multidomestic Strategy Works Particularly Well When

question 25

Multiple Choice

A "think local,act local" multidomestic strategy works particularly well when:

• A) host governments enact regulations requiring that products sold locally meet strictly defined manufacturing specifications or performance standards.
• B) there are significant country-to-country differences in customer preferences and buying habits.
• C) diverse and complicated trade restrictions of host governments preclude the use of a uniform strategy from country to country.
• D) there are significant country to country differences in distribution channels and marketing methods.
• E) All of these.

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Definitions:

Higher-Order Conditioning

A form of conditioning where a stimulus is paired with a previously conditioned stimulus, leading to a response even without the presence of the original, unconditioned stimulus.

Stimulus Substitution

A concept in conditioning where a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.

Fixed Interval

A reinforcement schedule that rewards the first response following the passage of a specified time interval.

Variable Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, leading to a steady rate of response.