Bypassing Regular Wholesale/retail Channels in Favor of Direct Sales and Internet

question 24

Multiple Choice

Bypassing regular wholesale/retail channels in favor of direct sales and Internet retailing can have appeal if:

• A) it reinforces the brand,enhances consumer satisfaction,and results in lower prices to end users.
• B) it can result in better coordination of the firm's direct sales activity to wholesalers and distributors
• C) it can establish a retail frontal attack while efficiently managing its backward (defensive)sales orientation.
• D) it combines the best of all sales channels and provides financial support to distribution allies.
• E) it creates a channel conflict,thereby providing competitive improvisation.

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