A Company Attempting to Be Successful with a Broad Differentiation

question 38

Multiple Choice

A company attempting to be successful with a broad differentiation strategy has to:

• A) study buyer needs and behavior carefully to learn what buyers consider important,what they think has value,and what they are willing to pay for.
• B) incorporate more differentiating features into its product/service than rivals.
• C) concentrate its differentiating efforts on marketing and advertising (where almost all differentiating features are created).
• D) have a widely known and highly respected brand name image.
• E) provide a top-of-the-line product and sell it at premium prices.

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Definitions:

Progressive Discipline Policy

A system of discipline where the penalties increase upon repeat occurrences of misconduct.

Written Warning

A documented notice of violation or misconduct, typically given by an employer to an employee as part of disciplinary procedures.

NLRB

The National Labor Relations Board, an independent agency in the United States responsible for enforcing US labor law in relation to collective bargaining and unfair labor practices.

Unionization

The process of forming a union by workers to collectively negotiate wages, work hours, benefits, and working conditions with their employer.