A Differentiation-Based Competitive Advantage

question 29

Multiple Choice

A differentiation-based competitive advantage:

• A) nearly always is attached to the quality and service aspects of a company's product offering.
• B) most usually is the result of highly effective marketing and advertising to enhance the brand,raise awareness,and build consistent customer experience.
• C) requires developing at least one distinctive competence that buyers consider valuable.
• D) hinges on a company's success in developing top-of-the-line product features that will command the highest price premium in the industry.
• E) often hinges on incorporating features that raise the performance of the product or lower the buyer's overall costs of using the company's product,or enhances buyer satisfaction in intangible or non-economic ways,or delivers value to customers by differentiating on the basis of competencies and capabilities that rivals can't match.

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Definitions:

Federal Deposit

Funds deposited in a federal bank or a financial institution that is guaranteed by a government agency.

Insurance Program

A system of protection against financial loss in which risks are pooled and financial compensation is provided to members facing losses.

Congestion Pricing

A pricing strategy that charges users fees for accessing certain areas during peak times to reduce traffic congestion.

Crowded Roadways

Refers to roads or highways that are filled with vehicles, often leading to slow movement and increased travel time.