Perceived Value and Signaling Value Are Often an Important Part

question 43

Multiple Choice

Perceived value and signaling value are often an important part of a successful differentiation strategy because:

• A) of the diversity of buyer needs and preferences.
• B) buyers seldom will pay for value they don't perceive,no matter how real the value of the differentiating extras may be.
• C) buyer satisfaction can be enhanced by clever ads that signal value that relates to the buyer.
• D) differentiation is all about smoke and mirrors.
• E) there are no other ways to differentiate a commodity product.

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