A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 49

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where:

• A) buyer brand loyalty is low.
• B) few rival firms are following a similar differentiation approach.
• C) new and improved products are introduced only infrequently.
• D) most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
• E) price competition is vigorous.

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Definitions:

Bufferin

A brand of aspirin that contains a buffering agent to prevent stomach irritation.

Acetyl Salicylic Acid

A chemical compound better known as aspirin, used as an anti-inflammatory, analgesic, and antipyretic.

Buffer

Substance or group of substances that tend to resist pH changes of a solution, thus stabilizing its relative acidity and basicity.

Inorganic

Refers to compounds that generally do not contain carbon-hydrogen bonds, often associated with minerals and non-living matter.