The Essence of a Broad Differentiation Strategy Is to

question 83

Multiple Choice

The essence of a broad differentiation strategy is to

• A) appeal to the high-end part of the market and concentrate on providing a top-of-the-line product to consumers.
• B) incorporate a greater number of differentiating features into its product/service than rivals.
• C) lower buyer switching costs.
• D) outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
• E) offer unique product attributes in ways that are valuable and appealing and that buyers consider worth paying for.

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