A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 49

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where:

• A) buyer brand loyalty is low.
• B) few rival firms are following a similar differentiation approach.
• C) new and improved products are introduced only infrequently.
• D) most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
• E) price competition is vigorous.

---

Definitions:

Grasping

The act of taking hold of something firmly with the hands or arms, which is also a reflex seen in newborns.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept developed in early infancy.

Ambivalent Attachment

A type of insecure attachment characterized by mixed feelings of dependence and exploration; the child may both seek and resist closeness.

Secure

The state of being free from danger or threat, or the assurance that information, resources, or possessions are protected against loss, damage, or unauthorized access.