The Marketing Emphasis of a Company Pursuing a Broad Differentiation

question 91

Multiple Choice

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

• A)underprice rival brands with comparable features.
• B)tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.
• C)out-advertise rivals and make frequent use of discount coupons.
• D)emphasize selling directly to end users and promoting personalized customer service.
• E)communicate the product's ability to serve the customer's every need.

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Definitions:

Respondent Behavior

Behavior that occurs as an automatic response to a certain specific stimulus.

Seat Belt

A safety device in vehicles designed to secure the occupant against harmful movement that may result during a collision or a sudden stop.

Warning Buzzer

A warning buzzer is an auditory signaling device often used to alert individuals to potential danger or to signal the need for attention, commonly found in vehicles, machines, and safety equipment.

Punishment

A process in which a consequence immediately follows a behavior, decreasing the likelihood that the behavior will be repeated.