The Key Questions Stemming from the SWOT Listings That Can

question 68

Multiple Choice

The key questions stemming from the SWOT listings that can reveal relevant substance about the company's overall situation are as follows,except for:

• A) Are the company's internal strengths and competitive assets sufficiently strong to enable it to compete successfully?
• B) Does the company have attractive market opportunities that are well suited to its strengths?
• C) Does the company have threats that are overpowering the firm's competitive assets?
• D) Are the company's activities and dynamic capabilities adequate for capitalizing on the opportunities?
• E) All of these.

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Definitions:

Liquidity Measures

Financial metrics used to determine how quickly a company can turn its assets into cash to meet short-term obligations. Common measures include current ratio and quick ratio.

Current Ratio

The Current Ratio is a liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.

Quick Ratio

A liquidity measure that indicates a company's ability to cover its short-term liabilities with its most liquid assets.

Cash Ratio

A liquidity ratio that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents alone.