A Company's Internal Strengths Should Always Serve as the Basis

question 141

Multiple Choice

A company's internal strengths should always serve as the basis of strategy because:

• A) placing heavy reliance on the company's best competitive assets is the soundest route to attracting customers and competing successfully against rivals.
• B) they represent what the company considers relevant despite the prevailing opportunities.
• C) they can overpower the impact of important external threats.
• D) they form the foundation of the firm's position in the marketplace.
• E) All of these.

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