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A sustainable competitive advantage is gained:
Ethnocentrism
The tendency to believe one’s culture and its values are superior to those of others.
Alternative Points
Perspectives or options that differ from the main or currently considered paths, often providing creative or novel solutions to problems.
Semantic Barriers
Involve a poor choice or use of words and mixed messages.
Formal Channels
Official, established routes of communication or transmission of information within an organization.
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