The Rivalry Among Competing Firms Tends to Be More Intense

question 131

Multiple Choice

The rivalry among competing firms tends to be more intense:

• A) when demand for the product is growing slowly,buyers have low switching costs,and the actions of any one company to attract more customers and boost market share have strong direct impact on their rivals.
• B) when the products/services of rival sellers are more strongly differentiated and buyer demand is strong and growing rapidly.
• C) when rivals are relatively content with their market position.
• D) when there are so many industry rivals that the impact of any one company's actions is spread thinly across all industry members.
• E) the smaller the number of firms in the industry and the more unequal their market shares.

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