Buyers Are in Position to Exert Strong Bargaining Power in Dealing

question 24

Multiple Choice

Buyers are in position to exert strong bargaining power in dealing with sellers when:

• A) their costs to switch to competing brands or to substitute products are relatively high.
• B) a particular seller's product delivers quality or performance that is very important to the buyer and is not matched by other brands.
• C) they buy the product infrequently or in small quantities and are not particularly well-informed about sellers' products,prices,and costs.
• D) buyer demand is growing rapidly.
• E) Buyers are price-sensitive due to the product representing a significant fraction of their purchases.