The Competitive Pressures from Substitute Products Tend to Be Stronger

question 125

Multiple Choice

The competitive pressures from substitute products tend to be stronger when:

• A) good substitutes are readily available and priced above the market.
• B) there are more than 10 sellers of substitute products.
• C) the quality and performance and other attributes of the substitutes is viewed as being comparable or better in meeting buyer's requirements.
• D) buyers have high psychic costs in severing existing brand relationships and establishing new ones.
• E) Switching costs are high,thereby making it easier for the sellers of attractive substitutes to lure buyers to the offering.

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