Strategic Group Mapping Is a Visual Technique for Displaying

question 76

Multiple Choice

Strategic group mapping is a visual technique for displaying

• A)how many rivals are pursuing each type of strategy.
• B)which companies have the biggest market share and who the industry leader really is.
• C)the different market or competitive positions that rival firms occupy in an industry and for identifying each rival's closest competitors.
• D)which companies have the highest degrees of brand loyalty.
• E)which companies have failing business models.

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Definitions:

Products

Goods or services offered by a company to customers in the marketplace.

Crossover Rate

The rate of return at which two projects have the same net present value; used in capital budgeting to evaluate the desirability of investments or projects.

WACC

A measure of a firm's blended cost of capital across all sources, including equity and debt.

NPV

Net Present Value is the calculation used to determine the value of future cash flows in today's dollars, subtracting the initial investment.