In Crafting a Company's Strategy

question 20

Multiple Choice

In crafting a company's strategy:

• A) management's biggest challenge is how closely to mimic the strategies of successful companies in the industry.
• B) managers have comparatively little freedom in choosing the "hows" of strategy.
• C) managers are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility.
• D) managers need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals.
• E) managers are well-advised to be risk-averse and develop a "conservative" strategy-"dare-to-be-different" strategies rarely are successful.

---

Definitions:

Rate Of Return

Fluctuations in the value of an investment during a pre-defined period, calculated as a percentage of the investment’s commencement cost.

Start Saving

The practice of setting aside a portion of current income for future use, aimed at building financial security.

Deposit

The act of placing money into a financial institution for safekeeping or as a way to earn interest.

Rate Of Return

The appreciation or depreciation of an investment's value within a selected period, stated as a percentage of the investment's outset value.