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Why Is Sustainable Competitive Advantage So Important to a Winning

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Why is sustainable competitive advantage so important to a winning business strategy?


Definitions:

Prince Sports

Prince Sports is a company known for manufacturing equipment and apparel for tennis and other racquet sports.

Positioning Statement

A declaration that communicates a brand's unique value to its target market in comparison to its competitors.

Extraordinary Convenience

A level of service or product availability that significantly exceeds the norm, often through innovation or technology.

Differentiation Positioning

A marketing strategy in which a brand or product is positioned to stand out from competitors through unique features or benefits.

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