Through Direct Selling, Manufacturers Completely Bypass Retailers and Wholesalers and Set

question 88

True/False

Through direct selling, manufacturers completely bypass retailers and wholesalers and set up their own channels to sell their products directly to consumers.

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Definitions:

Trade Secrets

Intellectual property that consists of confidential business information which provides a competitive edge.

Computer

An electronic device capable of executing a series of arithmetic or logical operations to process data, often programmable.

Confidential Business Data

Information proprietary to a business that is kept secret to maintain an advantage or prevent it from being exploited by competitors.

Branding

The marketing practice of creating a name, symbol, or design that identifies and distinguishes a product from other products.