Making Sure That the Benefits a Customer Receives from a Marketing

question 73

True/False

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

---

Definitions:

Infidelity

The act of being unfaithful or violating a trust or commitment within a romantic relationship.

Career Demanding

A situation or profession that requires a high level of commitment, effort, and possibly sacrifices in terms of time and energy.

Fundamental Attribution Error

A common cognitive bias where people tend to overemphasize individual personality or dispositional factors and underestimate situational factors when explaining others' behaviors.

Relationship

An emotional or other connection between people, whether personal, professional, or familial, characterized by varying degrees of intimacy, commitment, and duration.