In Measuring Consumer Satisfaction,marketing Managers Should Remember That

question 157

Multiple Choice

In measuring consumer satisfaction,marketing managers should remember that:

• A) customer satisfaction is a highly personal concept.
• B) consumer expectations and aspirations tend to remain the same over time.
• C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D) evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
• E) All of these alternatives are correct.

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Definitions:

Catharsis Hypothesis

The idea that expressing or releasing strong emotions can provide psychological relief and aid emotional healing.

School Dance

A social gathering or event organized by a school where students can engage in dancing and socializing.

Steady Boyfriend

describes a committed romantic relationship where partners are exclusively dating each other with an understanding of continuity and stability.

Relative Deprivation

The feeling of dissatisfaction or injustice from comparing oneself unfavorably to others in terms of resources, status, or achievements.