A Marketing Manager Should

question 61

Multiple Choice

A marketing manager should

• A) know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm.
• B) recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints.
• C) assume that most customers who are dissatisfied will complain, but that people who are satisfied will be silent.
• D) be concerned that many of the complaints that are reported are never resolved.
• E) recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place.

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Definitions:

Skeletal Muscle

Muscle tissue that is attached to bones, primarily responsible for voluntary movements through contraction.

Cardiac Muscle

A specialized form of striated muscle found in the heart, characterized by its ability to contract involuntarily and rhythmically, facilitating blood circulation.

Autorhythmic

Spontaneous and periodic—for example, in smooth muscle, spontaneous (without nervous or hormonal stimulation) and periodic contractions.

Cardiac Muscle

A type of involuntary striated muscle found exclusively in the heart, responsible for pumping blood throughout the body.