Which of the Following Is a Key Trend Affecting Marketing

question 122

Multiple Choice

Which of the following is a key trend affecting marketing strategy planning?

• A) Senior and ethnic submarkets are getting smaller.
• B) Slower new-product development.
• C) Less use of technology in personal selling.
• D) Less international market development.
• E) Growth of marketing information systems.

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Definitions:

Risky Shifts

A phenomenon observed in group decision-making processes, where groups tend to make riskier decisions than individuals would when alone.

Original Experiments

Experimental studies or research designed to test hypotheses by manipulating variables in a controlled environment for the first time.

Polarizing Impact

The effect of intensifying differences and divisions within a group or between groups, often leading to a heightened state of conflict or disagreement.

Group Polarization

The phenomenon that occurs when a group's prevailing attitudes or decisions become more extreme following group discussion.