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Cost-oriented approaches are the most common price setting approach.
Gordon Allport
An influential psychologist known for his work on personality theory and the concept of personal traits.
Adolf Hitler
The leader of Nazi Germany from 1934 to 1945, known for his central role in the initiation of World War II and the Holocaust.
Five Factor Model
A model developed to describe human personality through five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
McCrae
Refers to Robert R. McCrae, co-developer of the Five-Factor Model of personality, which outlines the basic dimensions of human personality traits.
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