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A certain item has a production cost of $24. The manufacturer takes a 25 percent markup, the wholesaler takes a 20 percent markup, and the retailer takes a 50 percent markup. Therefore, the item has a retail selling price of $80.
Operating Expenses
Expenses incurred through the normal operations of a business, including rent, utilities, and salaries, but excluding costs of goods sold.
Vertical Analysis
A financial analysis method that lists each line item in a single period financial statement as a percentage of a base line figure.
Operating Expenses
The day-to-day costs involved in running a business, excluding the cost of goods sold.
Net Sales
Sales revenue minus returns, allowances, and discounts.
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