Some Retailers Commonly Use Prices That End in Certain Numbers

question 91

Multiple Choice

Some retailers commonly use prices that end in certain numbers. They seem to assume that their customers see prices with these numbers as substantially lower. This is:

• A) odd-even pricing.
• B) demand-backward pricing.
• C) leader pricing.
• D) prestige pricing.
• E) psychological pricing.

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Definitions:

Age Cohort

A group of individuals sharing a similar age, who undergo the same life experiences or historical events during a particular time period.

Disability

A physical or mental condition that limits a person's movements, senses, or activities, affecting their daily life and possibly requiring special accommodations.

Normality

The condition or state of conforming to a standard, norm, or expectation that is typical within a society or group.

Rehabilitation

The practice of rehabilitating an individual to their normal state of health or life by means of therapy and training following imprisonment, addiction, or disease.