Alex's Knot Shop Prices Its Ties at $5 Intervals from $10

question 245

Multiple Choice

Alex's Knot Shop prices its ties at $5 intervals from $10 to $25 because most customers find these prices appealing and easier to compare. This is:

• A) prestige pricing.
• B) penetration pricing.
• C) price lining.
• D) odd-even pricing.
• E) value in use pricing.

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