The Idea That People Will Pay Extra for "Quality" and Status

question 257

Multiple Choice

The idea that people will pay extra for "quality" and status is the idea behind

• A) price lining.
• B) average cost approaches to pricing.
• C) penetration skimming.
• D) prestige pricing.
• E) psychological pricing.

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Definitions:

Peptidoglycan

A polymer consisting of sugars and amino acids that forms a mesh-like layer outside the plasma membrane of most bacteria, providing structural support and giving the bacterial cell wall its rigidity.

Chlorophyll

A vital photosynthetic green pigment present in the chloroplasts of plants, algae, and certain bacteria.

Chlamydia

Chlamydia is a sexually transmitted infection caused by the bacterium Chlamydia trachomatis, leading to various health problems if untreated.

Mycobacteria

A genus of Actinobacteria, many species of which are pathogenic and cause diseases such as tuberculosis and leprosy.