Some Consumers Maintain a "Price-Quality Association," Meaning That If a Product

question 167

Multiple Choice

Some consumers maintain a "price-quality association," meaning that if a product has a high price, they assume the product must have high quality. This "price-quality association" is the basis for the use of:

• A) Odd-even pricing.
• B) Prestige pricing.
• C) Leader pricing.
• D) Reference pricing.
• E) Price lining.

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Definitions:

Other Things Equal

A Latin term (ceteris paribus) used in economics to signify examining the effect of one changing factor when all other factors remain constant.

Normative Economic Statement

An opinion or judgment that reflects values or what ought to be, rather than factual claims about what is.

Social Security

A government program designed to provide financial support to individuals during retirement, disability, or upon the death of a primary wage earner.

Government

The system or group of people governing an organized community, often a state, including institutions that establish and enforce public policies and laws.