Regarding "Full-Line Pricing," Which of the Following Statements Is TRUE

question 246

Multiple Choice

Regarding "full-line pricing," which of the following statements is TRUE?

• A) A good marketing manager usually tries to price products in a line so that the prices will seem logically related and make sense to target customers.
• B) The marketing manager should try to cover all costs on the whole product line.
• C) Most customers seem to feel that prices in a product line should be somewhat related to cost.
• D) Not all companies that make a line of products must use full-line pricing.
• E) All of these statements about "full-line pricing" are TRUE.

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Definitions:

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