A Target Return Figure of Zero Implies

question 255

Multiple Choice

A target return figure of zero implies:

• A) setting negligible sales targets.
• B) setting a price level that will just recover costs.
• C) setting a price that helps attain previous year's high profitability.
• D) setting a price that would match the industry standard profit margin.
• E) setting a price at which competition will be zero.

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Definitions:

Continuous Innovation

An ongoing process of making incremental improvements to products, services, or processes to maintain competitiveness.

Sunsilk Silky Straight

A hair care product designed by the Sunsilk brand to make hair appear smoother and straighter.

Tip-Targeting Technology

Revolutionary digital or technological methods designed to enhance advertising precision by aiming at the most likely interested segments of consumers.

Dynamically Continuous Innovation

Refers to a moderate level of innovation that includes some changes to an existing product, altering consumer habits without drastic new learning.