Which of the Following Observations Is True

question 162

Multiple Choice

Which of the following observations is true?

• A) Market share objectives and straight sales growth objectives have similar limitations.
• B) A larger market share, gained at whatever price, leads to sustainable competitive advantage.
• C) Market share objectives are not popular among modern managers.
• D) Sales growth essentially means bigger profits.
• E) A sales-oriented objective does not refer to profit.

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Definitions:

Consumer's Desire

The wants or needs of customers that drive their purchasing decisions.

Product Features

The specific attributes or characteristics that define a product and distinguish it from competitors.

Interest Stage

A phase in the marketing or sales process where potential customers begin to show curiosity or concern about a product or service.

Awareness

The state or condition of being conscious of something, such as a brand or product, which is often the first stage in the marketing funnel.