When Apple First Introduced Its IPhone in the U

question 75

Multiple Choice

When Apple first introduced its iPhone in the U.S. market, it priced it at $600. Several months later, Apple reduced the price to $400. And several months after that, it reduced the price again to $200. What pricing policy was Apple using in its initial price strategy?

• A) Introductory price
• B) Skimming price
• C) Cash discount price
• D) Penetration price
• E) Everyday low price

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Definitions:

Outside Opinion

Perspectives or advice coming from individuals not directly involved in a situation or issue.

Pressure To Conform

The social influence that encourages individuals to match their attitudes, beliefs, or behaviors to group norms.

Groupthink

A phenomenon in social gatherings where the quest for accord or conformity fosters the development of decisions that are unsound or maladaptive.

Critical Ideas

Fundamental concepts or opinions that are considered important for understanding or analyzing a particular field or phenomena.